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Meet Shay Danielle... This is me. Shay Danielle. Mom. Wife. Entrepreneur and Beauty Enthusiast. I am the woman behind the well established brand Shay Danielle Permanent Makeup and now Shay Danielle Academy. I have spent close to the last decade working in an industry that I couldn't be more passionate about. For as long as I can remember I was intrigued with everything beauty. I won't get into the time I was 4 and thought it was a great idea to use my moms nail clear polish on my best friends eyebrows to make them “more shiny”. I've come a long way since then ;). I have always had an art inside of me. My canvas of choice just happens to be people. |
I wasn't always so fortunate to be doing something I love as my career. Prior to entering the esthetic industry, I worked for an amazing company as a flight attendant. I travelled the world and met many inspiring people over my 4 years in the friendly skies and although it had its perks, something was still missing. I decided to do something for me.
I decided to spend my days off training to become a licensed esthetician and I did just that. My goal? To treat family and friends to an esthetic service from time to time and perhaps they would refer a friend or two. Something fun for me to do on my days off from flying.
Within a year, word of mouth alone had overwhelmed me with so many wonderful clients that it was time to make a choice. I chose to follow the path that would make me happy. That would wake me up with excitement every morning. Was I scared? Absolutely! Leaving a job that provides you with a steady income is nerve racking. And building a business from the ground up is equally as nerve wracking. I knew I was making the right choice but in that moment I did not know the enormous impact it would have on my life. The next few years were spent with amazing clients and continuing education. 5 years ago I came across a service gaining popularity in Europe. "Brow feathering". Now this was well before the "microblading" trend took off. Nobody- and I mean NOBODY even knew what it was. I was so intrigued. I sought out a local training company that specialized in permanent cosmetics and took a one day course. Just like that, I was certified. In ONE day. I left training with 100 times more questions then before I walked through the doors. Since that day, I have engrossed myself with all of the information I could find. Yes I have a piece of paper that says I am a certified microblading artist, but I am truly self taught and for that I am proud. With a mixture of natural artistic enthusiasm and pure dedication to educating myself on this beautiful craft, I knew the direction I was headed and the sky was my only limit.
Fast forward 5 years and here we are. I have built a business, Shay Danielle PMU where not only do I specialize in cosmetic tattooing, but I also specialize in making women feel beautiful. For making them smile. For building their confidence.
The woman I have met during my career have left lasting impressions on me. Cancer. Alopecia. Hypothyroidism. Awful health issues that leave ladies feeling less then confident in their appearance are no match for me. Clients tell me I've changed their lives but the truth is they've changed mine. Without my beautiful clients and their continuous referrals I wouldn't not be able to wake up every morning and do something that I love so much.
This industry has taken me to places I thought were unimaginable including the pages of Vogue Magazine. The sky is really the limit when you work with what you love.
Now it's time to share. To share my passion and skills with you. If you find yourself in a similar position that I was once in then I encourage you to take a risk. I can promise you that like me, when you look back one day it has the potential to be one of the best choices you've ever made.
I decided to spend my days off training to become a licensed esthetician and I did just that. My goal? To treat family and friends to an esthetic service from time to time and perhaps they would refer a friend or two. Something fun for me to do on my days off from flying.
Within a year, word of mouth alone had overwhelmed me with so many wonderful clients that it was time to make a choice. I chose to follow the path that would make me happy. That would wake me up with excitement every morning. Was I scared? Absolutely! Leaving a job that provides you with a steady income is nerve racking. And building a business from the ground up is equally as nerve wracking. I knew I was making the right choice but in that moment I did not know the enormous impact it would have on my life. The next few years were spent with amazing clients and continuing education. 5 years ago I came across a service gaining popularity in Europe. "Brow feathering". Now this was well before the "microblading" trend took off. Nobody- and I mean NOBODY even knew what it was. I was so intrigued. I sought out a local training company that specialized in permanent cosmetics and took a one day course. Just like that, I was certified. In ONE day. I left training with 100 times more questions then before I walked through the doors. Since that day, I have engrossed myself with all of the information I could find. Yes I have a piece of paper that says I am a certified microblading artist, but I am truly self taught and for that I am proud. With a mixture of natural artistic enthusiasm and pure dedication to educating myself on this beautiful craft, I knew the direction I was headed and the sky was my only limit.
Fast forward 5 years and here we are. I have built a business, Shay Danielle PMU where not only do I specialize in cosmetic tattooing, but I also specialize in making women feel beautiful. For making them smile. For building their confidence.
The woman I have met during my career have left lasting impressions on me. Cancer. Alopecia. Hypothyroidism. Awful health issues that leave ladies feeling less then confident in their appearance are no match for me. Clients tell me I've changed their lives but the truth is they've changed mine. Without my beautiful clients and their continuous referrals I wouldn't not be able to wake up every morning and do something that I love so much.
This industry has taken me to places I thought were unimaginable including the pages of Vogue Magazine. The sky is really the limit when you work with what you love.
Now it's time to share. To share my passion and skills with you. If you find yourself in a similar position that I was once in then I encourage you to take a risk. I can promise you that like me, when you look back one day it has the potential to be one of the best choices you've ever made.